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Thaw puff pastry at room temperature until just pliable, about 1 hour, or according to package directions.
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Preheat the oven to 400 degrees F (200 degrees C). Line a 12x18-inch sheet pan with parchment paper.
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Sprinkle the parchment paper with 1/2 the cheese and 1/2 the seasoning blend, in an area about the same size as the puff pastry sheet.
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Brush one side of pastry with beaten egg, and lay pastry in the prepared pan, egg-wash-side down.
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Lightly flour a rolling pin, allowing any excess to fall on pastry. Roll pastry to press seasoning and cheese into the bottom of pastry sheet.
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With a sharp knife or bench scraper, cut pastry lengthwise into 9 strips, and then cut strips in half crosswise, to make a total of 18 strips.
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Brush tops of pastry strips with egg wash, then sprinkle with remaining Parmesan and seasoning blend. Lift the ends of each strip and gently twist; arrange twists on the pan, leaving space between them.
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Bake in the center of the preheated oven until browned, about 10 minutes. Remove the pan from the oven, and use tongs to turn each twist over; bake 5 minutes more.
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Remove from the oven to cool slightly on a rack. Serve warm, as bread sticks with a meal, or as appetizers, with ketchup and Dijon mustard for dipping.